[Introduction]

The world's first rocket artillery was completed in 1448 by King Sejong, who dreamed of becoming an absolute power for 30 years. The continent's threat to Joseon was not confronted by either the king or the state!

The movie <Shinjeon> is based on the world's first multiple rocket artillery 'Shinjeon', which actually existed in the history of Joseon. It is a faction masterpiece that intriguingly depicts the stories of people who tried to protect them. In addition, <Shinjeon>, which not only re-examines history, but also has abundant entertainment such as a huge battle scene with 100,000 troops on the continent, the majesty of the new war that shook heaven and earth, and spectacular sights, <Shinjeon> is attracting attention as the only work that will reach the peak of the faction craze . 

Fearing the development of new firearms in Joseon, the Ming imperial family secretly attacked the artillery research lab, and the lab encyclopedia 'Dissolution' evacuated the only daughter Hong-ri (Han Eun-jung), along with the 'Chief Registration' containing all of the development of the new weapon, and was just before completion. self-destruct with 'Shinjeon'. When the plan fails, Ming dispatches armed forces disguised as a large-scale envoy to search for the missing “Führer Registration” and “Hong-ri”… 

Meanwhile, when Joseon did not surrender, Ming pushed 100,000 troops to the banks of the Yalu River and pressured the court, and King Sejong ordered the suspension of the development of the new shrine for the safety of the people. Seol-ju, angry at this, disobeys the commandment and starts a fight for the final completion of the new battlefield...

[Conclusion] 

“Shin Jeon is a very clear and pleasant film that confirms our abilities once again. Laughter, sadness, action, even a well-planned drama... It will be a movie that can be enjoyed by a variety of people because it provides complex fun.”

-Director Yujin Kim

“In our hidden history, the world's first rocket is an unimaginably great hero. And that's the 'our spirit' that the public must know, regardless of the box office success of the movie."

- Actor Heo Jun-ho

[Apply]

(1) Differentiation strategy: IDEA (Identify=> Differentiate => Exchange => Adopt)

(2) Small New Mechanism / Middle Age Mechanism / Daeshin Mechanism: A type of weapon that is flexibly applied to various environments that evolves step by step and incrementally

(3) A new beginning: A growth strategy that grows day by day is needed while preparing a secret weapon to advance to WW 2025